Off-the-shelf software makes you work its way.
I build software that works yours.

Custom tools for small businesses that have outgrown spreadsheets and one-size-fits-all SaaS.

How every engagement works

1. Diagnose

I map your real workflow and find the expensive gaps.

2. Prescribe

You get a written plan and a fixed quote — sometimes the fix is small.

3. Build

The custom tool, shaped around how you already work.

4. Retain

I stay on to run and improve it, for a flat monthly fee.

Sound familiar?

These are the problems off-the-shelf software can't fix — and the ones I'm built for.

Your workflow is stitched across 4–5 tools and nothing talks to each other.
You have a process unique to your business that no product models.
You pay for six subscriptions and use 10% of each.
You've outgrown the spreadsheet, but full SaaS is the wrong shape.
Per-seat pricing bleeds you as you grow.
You want to own your data and IP — not rent forever.
Two systems that don't integrate, and you're the human glue.

The front door

Ops Audit & Build Plan

from $500, flat

A paid diagnostic, not a sales call. I map your workflow, name the expensive gaps, and hand you a written plan with a fixed quote for the fix.

  • Your workflow, mapped end to end
  • The 2–3 gaps costing you real money
  • A written build plan + fixed price
  • Fully credited toward the build if you proceed

If we build, you'll know the price before we start

Fixed quotes, 50% deposit / 50% on delivery. Every build can carry a flat monthly care plan.

What we buildOne-timeMonthly care
Website / PWA$2,500–$6,000$150–$400/mo
Custom tool / integration$3,000–$9,000$350–$900/mo
Automation project$1,500–$5,000$300–$600/mo
CRM / internal system$5,000–$14,000$800–$1,800/mo
Full web app$8,000–$25,000+$1,200–$2,500/mo

Built for businesses like yours

Custom manufacturing

Print shop, off the whiteboard

Quotes, job status, and invoicing lived on a whiteboard, spreadsheets, and QuickBooks. Now it's one tool the whole team can see — shaped around their production flow, not a generic template.

Boutique fitness

The piece the booking platform couldn't do

A pilates studio wanted what their platform wouldn't give them: digital loyalty cards in Apple and Google Wallet and a web app clients actually enjoy using. I built the custom layer on top.

One reply away.

Tell me the workflow that's quietly costing you money. If I can fix it, you'll get a plan and a fixed price. If I can't, I'll tell you that too.