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LoadingReformer pilates studios
Class software counts heads. A reformer studio does not sell heads — it sells a specific piece of apparatus, for a specific duration, with a specific instructor. Every platform built for gyms treats that as a class with a capacity number, and the difference is defended by hand at your front desk every single day.
The gaps
Not bugs. Shapes of business that generic software has no way to represent.
The system knows twelve people can book. It does not know which reformer each one is on, that two of them are broken this week, or that the client who always takes the one by the window will leave if she loses it.
Operators of studios running Mariana Tek report there is no real private booking path at all — so the highest-margin session in the studio is sold over Instagram DM and written into a paper diary.
A marketplace charges you for a booking from a client who came from your own Instagram, your own sign, your own referral. That is a fee for a client you already had.
Someone drops out of a full 6am class and the waitlist is a list, not a process. Whoever opens the app first gets it, which is usually nobody, so the reformer sits empty in a class you sold out.
What operators report
Sourced from operator threads and community discussions in 2026. These are what practitioners report, not claims about the companies.
Operators say it does not do private appointments at all.
Operators say it charges them for clients they brought themselves.
Operators say what they bought keeps changing underneath them.
Operators report outages and billing errors.
What I build
One booking holds both. Apparatus can be taken out of service for the week it is being repaired without cancelling the class around it.
Each with its own duration, capacity and price, on the same schedule — so the private session stops living in a DM thread.
A ten-class pack the client can see and spend at checkout, and a family account so a parent booking for a teenager is not two logins and a phone call.
A cancellation is offered down the list automatically, with a window to claim it. The 6am class that sold out stays sold out.
Where I stop. Booking layer only. Payroll, retail inventory and full-scale membership accounting stay where they are — this replaces the part your platform cannot do, not the parts it does adequately.
The work
“I was very happy with the work. The booking page completely exceeded my expectations!!! From the beginning, he perfectly understood the style and essence of my studio, and managed to reflect it in a functional, clear platform highly aligned with my brand. It has made organizing and controlling classes so much easier, besides making everything more agile for both me and my students. I highly recommend him for his professionalism, attention to detail, and the quality of his work.”
Valeria Moreno — Owner, ELEVAA Studio, Ensenada
A pilates studio, not a med spa — and the only testimonial I have. The business shape is the same one: appointment-driven, brand-led, packages and memberships. I would rather tell you that than imply a client list I do not have.
Read what was builtTwo ways to answer that
Which one is right is usually obvious within ten minutes of looking at your setup.
Keep your platform
Your booking system stays exactly where it is. I build the piece it refuses to model — the apparatus, the household account, the package that has to be visible at checkout — and wire it to what you already run. Your staff learn nothing new.
Best for: A studio whose platform mostly works and has one expensive gap.
Leave your platform
The booking system, the client records, the packages, the payments — rebuilt as software that belongs to you, and then you stop paying a licence for the privilege of running your own business. No contract to be trapped in, nobody switching features off mid-subscription, no rise you did not agree to.
Best for: Anyone whose platform bill has quietly become one of their larger costs.
Fifteen minutes, and a recording of what I found on the way through — yours to keep either way.
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